Little Simz has partnered with Adobe on its Love the Journey campaign, aimed at encouraging more young people from minority groups to pursue creative careers.

The campaign features a film starring the singer and rapper performing 'a love letter to her mother, her greatest influence', in which she 'thanks her mother for being her number one fan'. The Might Be Introvert hitmaker commented 'Greater representation of minority groups is needed to show the next generation that they can make it, be who they aspire to be and love what they do everyday. I hope that this piece can help inspire others to pursue their passions and encourage parents, carers, siblings and teachers, to help young people reach their dreams'.